Last month, we started a new way of working in wetheknot, by introducing our first made-to-order collection. While sustainable sourcing and ethical production have always been a fundamental part of our approach, we felt we needed to go a step further. To stick even more to our philosophy against excessive consumption (and related collateral effects).

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We asked ourselves: If we had the chance to rebuild the fashion industry from scratch, today, what would we do? And how can we reduce all the waste that goes through the supply chain?

For our new collection, we opted for an on-demand model. What does it mean? The accessories and clothing items we designed are going to be produced right after an order has been placed. It will take just a couple of days for them to be ready for delivery.

This way we know exactly how many pieces we have to make, without the need of keeping everything in stock for months. Therefore, the lack of a preliminary production allows us to avoid using materials for items that might end up unwanted.

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The design of each new piece reduces any fabric leftover, taking advantage of the materials our suppliers have in stock. As a result, they don’t have to produce fabrics just for us, and we give our contribution by making use of what they already have.

The collection features a reinterpretation of the classic Piqué long sleeve in organic cotton. We deconstructed our symbol into two geometric shapes, each silk-printed in our atelier in Lisbon.

We are so obsessed with the soft warmness of the organic cotton fabric we use in our sweatshirts, that we designed a new one: the Contrast sweatshirt with white seam lines.

We have also added new accessories to our selection. A functional, adjustable belt with a minimal design, a warm beanie hat in textured organic cotton, and an updated version of our tote bag in denim cotton canvas.

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Have a look at the whole collection and join us in our journey towards a more respectful industry. It’s time to reshape fashion.

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