We kept our promise and continued exploring the made-to-order production model for the new collection. From now on, this will be the frame for all our upcoming collections. But why insisting on using this model?

The idea behind it sparked from a pragmatic need and at a very peculiar time in the history of humankind. Our permanent dissatisfaction with the cyclical fashion system was also a powerful trigger to rethink our business structure.

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The path towards this mindset wasn’t straightforward. Before the pandemic hit the world in 2020, we were pointed towards a different direction — we wanted to increase our production to become more accessible to a broader number of people. However, this world crisis made us realize everything we were accumulating but that no longer needed — from raw materials to finished products.

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Not having stock allows us to manage our resources more efficiently and to occupy less space — who never wished to have fewer objects each time they moved house? We believe that this model favours what’s really important, non-accumulation and, in a way, a refusal of material possessions.

Nevertheless, our stock still constitutes a problem nowadays. But we haven’t added much since a year ago, which has led us to believe that we’re on the right path. This model’s purpose isn’t just to raise customers’ awareness to make more conscious choices. It’s also our way to inspire other businesses to fight against this vicious loop sponsored by the fashion industry.

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With this new collection, we took sustainability a step further, designing our pieces from scratch to make them as hybrid and versatile as possible. They can either be used inside or outside our home while always keeping comfort and practicality. Thus, the new collection turned out to be a contemporary adaptation to the current social predicament we’re living in.

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The collection includes a new featured material, Seaqual, in added accessories as the Recycled laptop backpack and the Recycled weekender tote bag. This material is made from recycled polyester and upcycled marine plastic from the Seaqual Initiative.

We are thrilled with the softness and versatility of our exclusive sets, such as the Relaxed long sleeve and pants set, which can either be worn to go out or as a pyjama set; and the Piqué tracksuit, which provides an effortless look.

This collection also introduces other new accessories to this selection. A wonderful piece of headwear, the Graphic bucket hat, available in black and warm white. These have a minimal silkscreen printed in our atelier in Lisbon. The Minimal home slippers are an essential item for anyone’s footwear, with an easy slip-on design and a durable outsole.

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Explore the whole collection here and join us in this journey towards sustainability and innovation. Embracing change, one piece at a time.

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